Marketing and appreciation.
I’m going to ask for thoughts and suggestions on how we can get more people in here. This is in no way an intrusion on the way Patrick runs his business but he is a very busy guy and I thought we might do some thinking for him, like we did for the drum circle, and come up with some complete ideas.
I don’t know the bills for this place but I hear they are very high. My past business experience tells me to work on exposure and volume first until you have the luxury of exclusivity. I think Patrick having a $5 admission and a $15 day package for the drum circle was a good idea and it worked.
The only staff we have to speak of in the Summer is Pam and Ed. Pam is perfect for the bar and restaurant and Ed is a very personable Southern gentleman. Great Summer managers but they could be stretched thin on events. We’ve all volunteered at one time or another because we want to this place work out well yet volunteering can get old when there is the possibility that said volunteers could actually be charged admission to the event they helped plan and set up. What do we do to show appreciation for those outside the camp that volunteer their time and resources to our cause? Do you charge someone that brings in percussion instruments to your drum circle for free? No. If someone comes by and spends the day informing your team about the details of a market that would love to be hosted here and likely bring in five times the revenue of the drum circle, with no extra work, would you want to charge them $10 to jump in your pool? I hope not.
I suggest a $10 day fee and let hot people under the South Florida sun do what they do best. Drink by the pool and have fun. If we can get them through the gate, we will have them loving it here. It’s about hospitality which brings me to a great idea I recently heard. Trailer crawl. Don’t let the name have you thinking of what you would normally see at most trailer parks at 2am. This is a social event when the “tour” can stop by the residents dwellings and sample some of their hospitality in the form of food and drink. This is brilliant! Whoever thought of that should get the “Pat on the Tanned Bun” award.
Since it’s the residents that do all the extra work for free, $10 day fee to get people in sounds good. It’s not like there is a labor impact cost. As a matter of fact, any volunteering resident can come by The Love Shack for a drink on us. It’s a communal thing and we appreciate the effort that helps preserve our lifestyle.
I’m open to participating in other creative and hospitable ideas that will bring in the kind of people we want to share our lifestyle with. Nickel and dimeing people is not hospitality. Haulover Beach makes millions of dollars in just a parking lot because it’s only five dollars and the park doesn’t bother you. We don’t have “the creep factor” Haulover does and that is worth the other five bucks. We have the perfect Summer managers. We can do make this work.
Please feel free to share your ideas.
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About Hawk: Hawk spends most of his days in the dirt trying to beautify naked ghettos. |



drum circles, sweat lodges, nude yoga classes, naturist/nudist educational workshops, art & craft classes, gardening, gardening classes